AltaCare resources

Identity Design
Logo
business card
letterhead
brand elements
photography

Alta Care Resources new logo embodies the aesthetic, personality and drive of their brand. With resiliency, support and innovation at the forefront of their mission, the logo holds that same strength. The dragonfly has always tied back to Allen Balser’s personal story yet has weaved its way through the Alta Care narrative and lands on the hearts of staff and clients, therefore being an essential symbol to the Alta Care team.

Alta Care has always been the ones to grow, evolve and be innovative in its practices with love, strength, and family being uniting elements in all services. In crisis, individuals and families need to feel safe, cared for and hopeful and the logo feels like just that. It gives viewers a sense of a strong, reliable and supportive team and an organization that is always evolving to do what is best for its families it cares for.